EASTER AT HTB / 2024 CAMPAIGN
This project was based on the theme of 'Dare to Hope'.
The client gave clear vision and context into the 2024's Easter Campaign across the Network. It was my role as the Lead Designer to step in creatively and bring this vision to live.
From research and mood-boards put together by me and the Head of our Creative Department, we came to the conclusion we wanted to create something abstract, meaningful but equally different than what we are use to seeing for Easter.
stages - from sketches to prints
After crafting and shaping the creative vision for this project, I worked closely with a Freelance allowed me to give clear creative direction and gave me the opportunity to see the stages and progression of the artwork.
DIGITAL CAMPAIGN LAYOUTS
MOCK-UPS
Rolling out the final brand for this campaign for Print (A0, A1, A2 Posters, Flyers) and social media campaign was the final step to see this project launch successfully.
